About
Highly accomplished marketing and business development leader with a proven track record of driving significant revenue growth, market expansion, and strategic partnerships for global brands. Leverages expertise in go-to-market strategy, multicultural marketing, and data-driven campaigns to deliver measurable results. Seeking to apply advanced strategic planning and leadership capabilities to high-impact roles in dynamic organizations.
Work
Los Angeles, CA, US
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Summary
Leads consumer-facing outreach and defines go-to-market strategies for Cricket Wireless in Southern California, driving brand amplification, revenue growth, and market share.
Highlights
Developed and executed comprehensive consumer outreach strategies across Southern California (37M population), significantly amplifying brand presence and market penetration.
Orchestrated the Southern California go-to-market strategy with a $1M budget, directly impacting campaign performance, sales productivity, product volume, revenue generation, and customer retention.
Spearheaded multicultural marketing initiatives for Asian, Black, and Hispanic segments, leveraging market analysis to identify consumer needs and track market share.
Directed large-scale national marketing activations in partnership with Motorola and WWE, generating over 6 million impressions through integrated 360 marketing campaigns.
Mentored and delegated responsibilities to 20 Indirect Sales Executives, optimizing marketing and product sales best practices across 400 retail locations.
COMCAST CORPORATION, NBCUNIVERSAL MEDIA, LLC
|Associate Manager, Integrated Marketing Strategy – International Strategy at Universal Studios Hollywood
Universal City, CA, US
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Summary
Drove international marketing strategy at Universal Studios Hollywood, focusing on business growth, global partnerships, and revenue generation from international tourist segments.
Highlights
Executed strategic marketing initiatives that drove over 2 million attendees and $200M+ in revenue from international tourist segments, leveraging industry trend analysis and partnerships with Universal Parks and Resorts.
Managed key global partnerships and co-marketing initiatives with organizations like Los Angeles Tourism Board, Expedia, and Alibaba, expanding market reach and business development.
Led comprehensive long-range annual business planning for international markets, identifying and implementing innovative strategic opportunities for growth.
Architected and implemented a new marketing strategy during COVID-19, shifting focus to US domestic and multicultural audiences to generate incremental revenue despite international travel restrictions.
COMCAST CORPORATION, NBCUNIVERSAL MEDIA, LLC
|Associate Manager, Integrated Marketing Strategy – VIP Experience at Universal Studios Hollywood
Universal City, CA, US
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Summary
Developed and executed the VIP Experience strategic marketing roadmap, significantly increasing attendance and revenue through data-driven campaigns.
Highlights
Drove over 110,000 attendees and $35M+ in revenue for the VIP Experience by developing a strategic marketing roadmap, informed by comprehensive analysis of business objectives, consumer insights, and KPIs.
Developed and launched end-to-end data-driven, strategic, and culturally relevant marketing campaigns, optimizing spend and tailoring messaging to specific market segments.
Proposed and successfully re-launched the Mandarin VIP Experience, featured on Forbes.com, to meet high demand from Asian tourists, enhancing product diversity and reach.
Collaborated cross-functionally with Sales, Finance, Consumer Insights, Guest Relations, and Operations teams to analyze weekly performance, ensuring alignment and optimizing VIP Tour operations.
Glendale, CA, US
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Summary
Managed a robust ecosystem of 30 alliance partners and developed marketing strategies to evangelize partnerships for ServiceTitan, a high-growth SaaS company.
Highlights
Managed a portfolio of 30 strategic alliance partners, developing comprehensive marketing and content strategies to effectively evangelize partnerships and drive mutual growth for a Forbes 2020 Cloud 100 Company ($18B Valuation).
Shenzhen, China, China
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Summary
Founded and led an e-commerce venture, managing sourcing, import, and sales of electronic scooters, achieving significant revenue milestones in a short timeframe.
Highlights
Led the launch of an e-commerce platform for electronic scooters, managing end-to-end sourcing and import, which generated over $300,000 in product sales within the first six months.
Atlanta, GA, US
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Summary
Provided IT consulting expertise to Fortune 1000 clients, specializing in functional specifications, business requirements, and Enterprise Resource Planning (ERP) systems.
Highlights
Delivered functional and technical expertise in Enterprise Resource Planning (ERP) systems (Oracle & SAP) to Fortune 1000 clients, developing functional specifications and business requirements.
Supported diverse Fortune 1000 clients, including Chicago Public Schools, Minerals Technologies Inc., Tyson Foods, and McKee Foods, ensuring tailored IT solutions and system optimization.
Languages
English
Chinese
Skills
Marketing & Strategy
Go-to-Market Strategy, Multicultural Marketing, Digital Marketing, Brand Amplification, Market Analysis, Consumer Insights, Strategic Planning, Campaign Management, Product Marketing, Content Strategy.
Business Development & Partnerships
Business Development, Global Partnerships, Alliance Management, Vendor Management, Co-marketing Initiatives, Revenue Growth, Sales Enablement.
Leadership & Management
Team Leadership, Mentorship, Cross-functional Collaboration, Project Management, Operations Management, Strategic Prioritization.
Technical & Analytical
Data-Driven Marketing, KPI Tracking, E-commerce Operations, Supply Chain Management, ERP Systems (Oracle, SAP), IT Consulting, Functional Specifications, Business Requirements.
Entrepreneurship
Startup Launch, Business Operations, Market Entry, Product Sourcing, Entrepreneurship Through Acquisition (ETA).
Interests
Personal Interests
FAA Private Pilot License Trainee, Real Estate Investing, Interior Design, Travel (30+ countries).